Apple just approved Prifacy, an iPhone app that helps users make complete sense of their Facebook privacy settings.

While testing the app with real users we discovered how poorly understood the Facebook privacy settings are. Users were extremely surprised to find out everything they had been sharing without having any clue if they actually agreed to any of it.

Prifacy swings the pendulum back to users, who in our view should have a complete control over their privacy online.

Prifacy uses simple and easy to understand color codes to denote the level of potential threat depending on the current privacy settings. Users can drill down and on the most detailed level, the user can decide to change the settings by pressing lockdown button.

Prifacy is a first step toward giving users the tools to understand and fill the gaps in all things privacy online.

Grab it from the app store at: http://itunes.apple.com/us/app/prifacy/id377970403?mt=8.

Here is a sneak peek -

ZENTITY announced the availability of Teen Patti for iPhone on 2nd April 2010. The game debuted at #1 top selling card game.

Teen Patti (also known as Flash or 3-cards) is a card game similar to poker. The game is played worldwide and particularly popular in India and south-east Asia. Teen Patti recently featured in a movie of the same name.

Teen Patti can be played with a minimum of 2 players but it’s more fun with 4 or more players. Touch Teen Patti offers games of 4 or 6 players at the table. Touch Teen Patti brings the fun game with a great AI implementation and the best card game simulation.


This is the second in the series of Indian traditional games for ZENTITY having released the classic board game Touch Carrom. Touch Carrom became the number #1 selling game in it’s home market India and made it to top 10 and top 100 in many world markets.

Grab it in the App Store at itms://itunes.apple.com/us/app/touch-teen-patti/id353709014?mt=8

Teen Patti for iPhone

Touch Carrom and ZENTITY covered in LiveMint a Hindustan Times and Wall Street Journal publication in India. Here is the article as it appears in print:

Touch Carrom became the first ever official iPhone game of a Bollywood film (Striker).

This is an exciting partnership, which helps us to bring a world class gaming experience to traditional Indian games. This is the first integrated movie and gaming experience and we believe that it will be an important trend. Studio 18 are truly an innovative partner to work with.

Thank you all who helped us get Touch Carrom this far and you know there is a lot more to come.

Touch Carrom: Striker Edition is available at: http://itunes.apple.com/app/touchcarrom/id337993724?mt=8

While the world debates whether iPad is revolutionary or just a big dumbed down iPhone. We have made sure that Touch Carrom will look and play great on the iPad.

Generally, our take on the iPad is that it’s a decent first gen device. A great applications and content consumption platform. As it matures with software upgrades, new applications and even hardware, it will be the platform to beat in the tablet segment. In all the hype and hoopla leading up to the launch and then the “disappointment” people often forget it’s still the best device in the tablet form factor till date.

For your viewing pleasure checkout Touch Carrom in the iPad simulator:

Touch Carrom just got reviewed on the Daily App Show. Having no background in the game, the presenter compares the game with pool/billiard and table shuffle. Which is actually a very good way to look at it

The presenter likes the game and gets addicted while playing even without having prior knowledge about the game. Check it out at http://dailyappshow.com/touch-carrom.

As always any comments/feedback welcome.

Checkout Touch Carrom 1.1.2. The best version yet featuring the new faster controller.

Other changes include:
- Improved board visual
- New font across all screens
- New instructions video

Download at: http://itunes.apple.com/app/touchcarrom/id337993724?mt=8

Please provide your feedback in the App Store or comments below.

Isn’t the new game screen gorgeous?

Touch Carrom gets its own home page at http://touchcarrom.com. Please let us know what do you think at http://www.zentity.com/contact.html.

We at ZENTITY thank all Touch Carrom players and fans for their continued support! There is a lot more to come.

Gizmodo broke the story on the Nexus One (NO – the Google Phone) pricing earlier yesterday. There is nothing innovative about the price it’s fairly standard way in which the mobile phones are priced: locked version which is subsidized by the carrier and unlocked full priced version. There had been a couple of earlier posts about the features and the form factor. All in all, NO is shaping up to be a competitive device and will further the cause of Android phones. It would be interesting to see how it all pans out with so many device manufacturers, carriers and now Google getting into the game so directly. There is also an indirect VoIP story in the NO launch somewhere and carriers will be sensitive to that. In a lot of ways, iPhone is actually a better play for carriers then anything Google can ever offer because the Google business model is so directly dependent on cheap bandwidth, ads and control over content discovery and delivery.

So what do I think about Google NO? It’s no iPhone killer. It will further cement Android’s position as a distant #2 in the smartphone category and become a second platform of choice for App Developers.

Oh and everyone at ZENTITY wishes you a very happy and prosperous year 2010.

Checkout a new review of Touch Carrom on http://www.amitbhawani.com.